Carlton and Sydney Swans lock down sponsors on the eve of the AFL season

Carlton has signed on UK-based betting agency William Hill as a Platinum Partner and official ball sponsor. The William Hill logo will appear on the first ball bounced for the season when the Blues take on Richmond this Thursday night. William Hill has recently expanded its Australian operations to become the second largest online betting agency in Australia by acquiring Sportingbet, Tom Waterhouse and Centrebet. Carlton CEO Steven Trigg has welcomed the partnership. “The partnership with William...

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8 years ago, Sports Business Insider, Carlton Blues, Sydney Swans

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