St Kilda sign new principal partner and more: Deals in Brief

St Kilda signing a new principal partner begins the sportsbiz deal wrap. AFL: St Kilda has secured financial services firm Pepper Group Limited as their new principal partner, replacing former major partner LEDified. The three-year partnership will see Pepper’s consumer lending brand Pepper Money feature on the back of the club’s home jerseys and on the front of the club’s alternative jerseys. Pepper Money joins flavoured milk brand Dare Iced Coffee as the club’s major partners. St...

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8 years ago, Sports Business Insider, St Kilda Saints

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