The strategic plan myth and why Kelly’s Collingwood approach is so refreshing
Brendon Gale has a lot to answer for. His 2010 interview on Footy Classified where he detailed Richmond’s ambitious 10-year plan is now famous. “We aspire to have won our 13th Premiership; consistently provide the most exciting and powerful match-day experience in the competition; once again have the strongest support base in the nation, and enjoy the strongest emotional connection with our members and fans,” Gale said. The plan also included the club aiming to have zero debt by 2020, as they...