What is Hawthorn's brand of footy and how has it evolved?
“That’s a brand name. Like Pepsi, that’s a brand name. I stand behind it. I guarantee it.” - Denzel Washington, from the movie “American Gangster”. AFL teams will often talk about their “brand” as a footy side. What is this, and how does it come about? The “brand” refers to the style in which a team plays. A strong brand is one that is replicated week in week out, and stands up in big games, in finals footy. All great teams have their own brand, and it is uniquely their own. Far too many AFL clubs...